What would the world be without marketing? Think about that for a second... A world without any labels, logos, distinction or creative boundaries. Marketing is a wonderful and powerful too. wHEN when used correctly, it can boost emotion, productivity, and desire. Marketing to me is a conversation starter between a group of people. Let's explore my idea a little deeper.
Ferrari has a very distinctive logo, a yellow shield proudly displaying a black prancing horse, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" of the Italian air force during World War I. Francesco would paint this logo on the side of his planes during enemy combat. In my opinion, there is no better conversation starter than that. It is rich in history, passion and full of emotion, it truly captures Italian citizens. Over the years and especially over the last few months, I have been fascinated with logos and labels. I like to dig deeper into their meanings and symbolism. Every logo to has a story to tell, it has prestige and mystique. By natural curiosity, logos could have a variety of different meanings to people. I'll use the Ferrari logo for example, to me it means power, determination, and pushing the limits. To my fellow friend Max, it means family, creativeness, and loyalty. That is the beauty of making and producing a lively logo. It's open for interpretation, however, leads to the same point, excellence. I have been designing my logo for some time now. I have decided to make one dominant logo, which will be for Ask for Dino, and two or three subsequent logos for my subsidiaries which will branch out from Ask for Dino. I too, will have a similar story to tell about how and why I came up with my logo. It will be the start of something great, something exquisite. "There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean." - LeBron James Dino - 31
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